HubSpot CRM Review

 HubSpot has raised its profile as a vendor of innovative marketing technology solutions. It's built a reputation as an innovator in areas like marketing automation, social media campaign management, and now it focuses on customer relationship management (CRM). The move into CRM is a natural 

progression that takes advantage of its key technologies. Available for free, but with a range of paid tiers starting at $50 per user per month, HubSpot CRM aims squarely at small to midsize businesses (SMB). It is worth exploring as a solution that can grow with a businesses' needs.

HubSpot CRM has got a decently designed user interface (UI); and it integrates well with other HubSpot products. However, it trails our Editors' Choice winners Apptivo CRM and Zoho CRM, mainly due to a lack of feature depth and a few other rough spots. Still, for SMBs that need a reliable, well-maintained platform without a lot of training overhead and a freemium pricing model to boot, HubSpot CRM can be a good choice.  

It's worth noting that HubSpot CRM is separate from the company's namesake product, HubSpot, a long-time leader in the digital marketing automation space. HubSpot CRM includes free versions of the Marketing Hub, Sales Hub, and Service Hub products. Features include lead generation tools, web forms, live chat and bots, advertising tools, and helpdesk tools. The company also has email marketing tools starting at $50 per month.

 November, 2019, HubSpot azquired PieSync. This could be very beneficial to HubSpot users since PieSync delivers a combination of live and historical data synchronization that runs both ways between apps, but in the background. That means the combination will let HubSpot users sync data in real-time, which means much more accurate information delivered just when sales reps need it even during a live call.